Creative Director and Graphic Designer
I build brands that make complex technology feel clear, credible, and human.
Over 20 years at innovative companies such as Exabeam, Splunk, and Roku, I’ve led rebrands, built brand systems from scratch, and grown the teams behind them.
I’m AI-forward by practice and use AI every day to explore more ideas, move faster,
and raise the quality of the work, without losing craft.
My skills and strengths
Creative Leadership
Building brands from scratch
Brand strategy and identity
Growing design teams
Creative operations
Executive partnership
Integrating acquired brands
AI-Forward
AI-enhanced creative workflows
Responsible AI use
Adobe Integrated AI
(Firefly, Express, Cloud)
ChatGPT, Gemini, Claude, Copilot
Figma AI
Experienced Craft
Advanced typography
Layout & composition
Print & packaging production
Brand & Web
Brand style & design systems
Living brand guidelines
CMS and HTML/CSS
Campaigns across web, social, paid, and email
Video, Motion & Experiential
Keynote design
Video and motion direction
Events and trade shows
Tools
Keynote, PowerPoint, Google Slides
Adobe Creative Cloud:
Illustrator, Photoshop, InDesign, Firefly AI & Express AI
Canva
Asana
Figma
Education
MA, Graphic Design
New England School of Art & Design, Suffolk University
BA, Psychology
UC Santa Cruz
All the good things people are saying
“She played an important role in building and evolving the company's brand, consistently finding ways to help us punch above our weight and stand out in a crowded market.
I think what sets Lauren apart is her ability to take complex ideas and turn them into visuals that are interesting, engaging, and easy to understand.
She brings fresh ideas to the table, challenges conventional thinking, and knows how to translate a creative vision into great design.
She's always willing to roll up her sleeves to get the job done and consistently commits to making things the best they can be. An artist through and through. Any team would be lucky to have her!”
— Chief Brand and Communications Officer, Exabeam
“Lauren delivers work that matters and is memorable. Just look at Splunk, at Exabeam — she is and was key to creating and driving those brands. She cares about brand identity, keeping it fun, but keeping it real too.
It's been a true pleasure to have managed Lauren and the teams she worked on at two different companies.
She is tremendously talented, speaks her mind, can translate difficult product and strategy concepts into beautiful and comprehensive presentations.
She "gets" the technical side of the product, while making the brand/the work accessible and understandable to everyone. She really is an artist who brings rigor to the role, as well as creativity and trust.
I have learned more from Lauren than she has ever learned from me!”
— CMO, Exabeam and VP of Global Marketing, Splunk
Lauren was the dream creative force to work with for the entire team in product management and marketing. Whenever we moved in new directions or released new products, Lauren offered the best input for how to create visual representations for highly technical processes, flows, networks, and architecture. Beyond just understanding creative layout and design and providing choices in design, Lauren could point out WHY people would be drawn to different options and how they respond - and they always worked.
I've worked with other designers in the past, but never felt like Design as a discipline was a true partner in the way that Lauren's collaboration offers. Whether corporate or freelancing, Lauren helps people create and advance good branding, and illustrate challenging ideas for the viewer.
— Sr. Director of Product Marketing, Exabeam
