Splunk still wasn’t well known enough in the cybersecurity industry when we started this campaign in 2017. Additionally the idea of data intelligence was still relatively unknown to a large part of the buying market. Our main goal was to create a campaign that efficiently educated a wide audience on what we do, and to make people sit up and pay attention to Splunk.

The ad campaign was the most successful campaign in terms or pipe and ROI that Splunk had ever run, even after two years of being on the market.