Brand Style Guide
I spearheaded Exabeam’s Brand Style Guide to translate its visual identity into clear, practical guidance. The guide is useful for both internal and external audiences. Additionally it’s helped produce more consistent AI-generated graphics across the organization.
GOAL
From color and typography to logo use, iconography, and AI-generated content, the guide gives teams room to create while keeping the brand consistent and recognizable.
With this style guide saves time and energy – the employees of Exabeam and creative contractors are enabled to design content on their own, without needing to ask the creative team for everything.
ROLE
100%
100%
Designer
Director
